Travelfusion and Etihad Airways Launch Strategic Distribution Partnership
Travelfusion Announces Direct Connect Collaboration with Etihad Airways
London, England - November 7, 2025 – Travelfusion, the world’s leading NDC and LCC aggregation platform, is proud to announce a new strategic partnership with Etihad Airways, the national airline of the United Arab Emirates. Through this agreement, Etihad’s NDC content will now be available via Travelfusion’s advanced global distribution platform.
This partnership empowers travel agencies, online travel providers, and corporate booking tools connected to Travelfusion to access Etihad’s full suite of NDC-enabled content, including dynamic fares, ancillaries, real-time schedules, and post-booking servicing—seamlessly integrated through Travelfusion’s innovative API and user-friendly technology stack.
“We’re delighted to partner with Etihad Airways, a Full Service Carrier known for its innovation and service excellence,” said Eytan Bicaci Baruh, Vice President Commercial at Travelfusion. “This collaboration reinforces our commitment to delivering high-quality NDC content and modern retailing capabilities to our partners, while enabling Etihad to further expand its reach across global digital sales channels.”
Recognized for its award-winning guest experience and modern fleet, Etihad Airways operates an extensive network across the Middle East, Asia, Europe, Africa, and North America. This partnership marks an important step in Etihad’s continued focus on enhancing its direct distribution strategy and offering tailored digital experiences for partners and travelers alike.
Javier Alija, Etihad Airways VP Global Sales & Distribution, commented: "Travelfusion connects us with the travel sellers who are essential to our business. This partnership gives us greater flexibility to work with modern travel technology platforms and makes it easier for our partners to access our full range of products and fares. It's about creating more efficient distribution channels that benefit everyone."
Etihad’s Direct Connect via Travelfusion is now available to travel sellers worldwide. Interested parties can reach out to their Travelfusion representative or contact sales@travelfusion.com for more information and activation.
About Travelfusion
Travelfusion is a global travel technology leader specializing in Direct Connect distribution for over 450 Low-Cost Carriers and more than 65 NDC-enabled airlines. The platform provides end-to-end flight content aggregation, booking, and servicing solutions to travel sellers across the globe. By driving innovation in airline distribution, Travelfusion helps partners stay ahead in an evolving digital travel ecosystem.
